It is the time of the year when new car sales in Ireland are down to a soft whisper: namely 950 deliveries in the whole of November, up 21% year-on-year. This edges the year-to-date total to 124.605 units, still up by a spectacular 30% on 2014. The brands and, even more so, models ranking aren’t significant yet entertaining: Ford leads the pack with 12% share above Volkswagen down 17%, Skoda up 108%, BMW up 515%, Audi up 171% and Land Rover up… 2700%! That’s because the Land Rover Discovery Sport scores its very first country win in Ireland this month – even though only 46 sales were enough to achieve this feat. The Skoda Octavia, Ford Fiesta, Focus and Mondeo round up the Top 5.
Spain November 2015: Dacia Sandero doubles sales to #1
After gaining just 6% in October, the Spanish new car market is back to extravagant growth rates with November sales up 26% year-on-year to 82.332 units, the largest November volume since 2009 (86.941), lifting the year-to-date total up 21.5% to 952.060 deliveries, highest since 2008 (1.089.112). If Peugeot managed to outsell traditional market leader Volkswagen last month, this time Opel has the honour of topping the Spanish brands ranking despite simply evolving like the market at +25% to 8% share, toppling Peugeot (+44%), while Volkswagen (+19%) ranks third but is still #1 year-to-date by almost 10.000 units. Renault (+3%), Ford (+9%) and Citroen (+40%) follow, and Land Rover (+51%), Kia (+63%), Dacia (+72%), Smart (+76%), Jeep (+81%), Mazda (+89%) and Suzuki (+255%) all post spectacular gains.
The Ford Ecosport hits its best-ever ranking in Spain this month at #66. Picture largus.fr
Model-wise, the Dacia Sandero exactly doubles its sales year-on-year to 2.383 and 2.9%, enough to snap the top spot for the first time since September 2014 and the 6th time ever along with January, August, December 2013 and August 2014. Apart from the Seat Leon stable in 2nd place and now almost certain to score an annual win at home for the 2nd consecutive year, all nameplates in the Top 5 frankly outpace the market: the Nissan Qashqai is up 50% to #3, the Seat Ibiza up 52% to #4 and the Opel Astra up 46% to #5, overtaking the Corsa year-to-date to rank 9th. The Peugeot 308 (+39%) and 208 (+58%) also shine at #7 and #8 respectively.
Jaguar XE
Among recent launches, the Hyundai Tucson gains a further three spots on October to get even closer to a formidable Top 10 ranking: #12 for now with 1.368 sales and 2nd best-selling SUV in the country below the Nissan Qashqai. On that note, the Renault Kadjar, based on the same platform and assembled locally, is down 19 ranks and struggles to really make a mark for now at #44, while the Ford Ecosport, labelled a flop in most parts of Europe, is slowly but surely making its way to the top: up 7 spots to a best-ever #66 this month. If most nameplates launched in the past few months mark a pause in November (Mazda CX-3, Fiat 500X, Mercedes GLC, Honda HR-V…), the Land Rover Discovery Sport (#91), Ssangyong Tivoli (#118) and Jaguar XE (#129) continue to progress.
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